#05: Gustavo Duran Director at Athena Solutions

#05: Gustavo Duran Director at Athena Solutions Featured Image


Gustavo Duran es el Director de Athena Solutions.  Gustavo hizo su carrera profesional en Mondelez. Su última posición fue Sr. Director – Biscuits, Chocolate and Innovation para México, anteriormente estuvo como Sr. Director Gum and Candy Marketing para América Latina, y previamente fue Category Director – Confectionery México, Caribe, Central América y Region Andina. También estuvo al frente de la Unidad de Negocios de Confectionery México. Antes de esto estuvo en Asia llevando las posiciones de: Director de Mercadeo para Japón, Director de Gum para Asia Pacífico y Director de Mercadeo Asia Pacífico. Inicio su carrera en México como Asistente a Gerente de Marca, Gerente de Marca y Gerente de Grupo de Marcas.


Gustavo Duran is the Director of Athena Solutions. Gustavo made his professional career in Mondelez. His last position was Sr. Director-Biscuits, Chocolate and Innovation for Mexico, previously he was Sr. Director Gum and Candy Marketing for Latin America, and previously he was Category Director-Confectionery Mexico, Caribbean, Central America, and Andean Region. He was also in charge of the Confectionery México Business Unit. Prior to this, he was in Asia holding the positions of Director of Marketing for Japan, Director of Gum for the Asia Pacific, and Director of Marketing Asia Pacific. He started his career in Mexico as Assistant Brand Manager, Brand Manager, and Brand Group Manager.

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Connect with the Guest:

Gustavo Duran: LinkedIn

Algunos de los aspectos más destacados del podcast:

  • Bienvenida y aprendizajes de su etapa inicial de su carrera en Mondelez México.
  • Su reto en Asia Pacífico en Singapur y Japón.
  • Su regreso a México al frente de la Unidad de Negocios de Confentionary de México.
  • El reto de Confectionary para toda América Latina.
  • Como manejar el Mercadeo de chicles y Caramelos para América Latina
  • Su reto de Innovación en la categoría de Biscuits y Chocolates para México.
  • Soportando nuevos negocios en Athena Solutions.

Some of the highlights from the podcast:

  • Welcome and learnings from the initial stage of his career at Mondelez México.
  • His challenge in the Asia Pacific in Singapore and Japan.
  • His return to Mexico as the head of the Confectionery de México Business Unit.
  • The Confectionery challenge for all Latin America.
  • How to manage the Marketing of chewing gums and candies for Latin America
  • His Innovation Challenge in the Biscuits and Chocolate category for Mexico.
  • Supporting new business in Athena Solutions.

Related Episodes:

#02: Pilar Madrigal Director of Investment Advisory at Costa Rican Investment Promotion Agency (CINDE)

#03: Francois Simonpietri General Manager at CORBUMA USA

#04: Alfonso Gordillo AD Project Manager Spain

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