#27: Relevance of the Digital Transformation for Costa Rica

Español:

Pedro Beirute es el Director General de Procomer (Promotora de Comercio Exterior de Costa Rica) y Presidente de Esencial Costa Rica desde hace más de 7 años. Previamente, Pedro se desempeñó como Presidente de la Red Iberoamericana de Comercio e Inversión (RED-IBERO) y continúa representándola. Antes de estos roles clave, Pedro trabajó para la Corporación Intel durante más de 12 años desempeñando diferentes roles clave: Chief of Staff of Global Chief Sales Officer en Estados Unidos durante más de 2 años, anteriormente Director de Mercadeo y Ventas al Consumidor de América Latina en México durante más de un año , procedente de Europa, desempeñó el cargo de Gerente de Ventas en Europa durante más de 2 años en Inglaterra y anteriormente Gerente de Ventas y Mercadeo de España y Portugal durante aproximadamente 7 años.

English:

Pedro Beirute is the CEO of Procomer (Promotora de Comercio Exterior de Costa Rica) and President of Essential Costa Rica for more than 7 years. Previously, Pedro served as President of Iberoamerica Trade and Investment Network (RED-IBERO) and continue representing it. Before these key roles, Pedro worked for Intel Corporation for more than 12 years performing different key roles: Chief of Staff of Global Chief Sales Officer in USA for over 2 years, previously Latin America Consumer Sales & Marketing Director in Mexico for more than a year, coming from Europe performing Sales Manager Europe role for over 2 years in England and earlier Sales & Marketing Manager Spain and Portugal for around 7 years.

Listen to the full discussion here:

  • Stream by clicking here.
  • Download as an MP3 here.

 

 

Connect with the Guest:

Pedro Beirute: LinkedIn

Algunos de los aspectos más destacados del podcast:

  • Introducción de Pedro Beirute
  • Hiciste una carrera en la Corporación Intel
    • Tus primeros tiempos como Director Comercial y de Marketing en España y Portugal
    • Una mayor responsabilidad como Gerente de Ventas en Europa desde un nuevo país: Inglaterra
    • ¿Cómo fue esa perspectiva como profesional latinoamericano vendiendo los servicios de Intel en Europa con una cadena de suministro más desarrollada que América?
    • Regreso a América Latina después de 9 años en Europa para asumir responsabilidades como Director de Marketing y Ventas al Consumidor de América Latina.
    • Su promoción a Chief of Staff of Global Sales Officer en California
    • ¿Qué aprendizajes te dieron estos 12 años en Intel?
  • Tu movimiento hacia la Red Iberoamericana de Comercio e Inversiones (RED-IBERO)
    • ¿Cuál fue la experiencia más relevante en estos 7 años?
  • Regresar a Costa Rica para liderar la marca Costa Rica Esencial
    • ¿Qué es Costa Rica Esencial y cómo se creó?
    • ¿Cuál fue el proceso para desarrollar la Marca y su relación con tener a Costa Rica como un excelente lugar para una Red de Cadena de Suministro?
  • Tomando un nuevo Reto con Procomer en Costa Rica
    • ¿Qué es Procomer?
    • ¿Qué trabaja junto con Cinde para promover los productos de Costa Rica, los parques industriales, la deslocalización y ser una red de Cadena de Suministro para proporcionar productos de Costa Rica y crear centros estratégicos de servicio y producción para organizaciones transnacionales?
  • ¿Cómo ves la importancia de la Cadena de Suministro en el mundo debido a la crisis reciente (y aún presente) del Covid 19?
  • ¿Cómo ve la relevancia de la transformación digital de la Cadena de Suministro para Costa Rica y Latinoamérica?
  • ¿Qué habilidades considera más importantes para que un CEO lidere su organización y sus equipos?
  • ¿Su recomendación final para que los profesionales desarrollen sus carreras?
  • Despedida

Some of the highlights from the podcast:

  • Introduction of Pedro Beirute
  • You made a career at Intel Corporation
    • Your initial times as Sales and Marketing Manager in Spain and Portugal
    • A bigger responsibility as a Sales Manager Europe from a new country: England
    • How it was that perspective as a Latin-American professional selling the Intel services in Europe with a more developed Supply Chain than America?
    • Coming back to Latin-America after 9 years in Europe to take responsibilities as Latin America Consumer Sales & Marketing Director.
    • You promotion to Chief of Staff of Global Sales Officer in California
    • Which learnings gave you these 12 years at Intel?
  • Your movement to Iberoamerica Trade and Investment Network (RED-IBERO)
    • Which was the most relevance experience in these 7 years?
  • Coming back to Costa Rica to lead Essential Costa Rica Brand
    • What is Essential Costa Rica and how it was created?
    • Which was the process to develop the Brand and its relation with having Costa Rica as an excellent place for a Supply Chain Network?
  • Taking a new Challenge with Procomer in Costa Rica
    • What is Procomer?
    • What do you work together with Cinde to promote Costa Rica products, industrial parks, offshoring and being a Supply Chain network to provide products from Costa Rica and to create strategic centers of service and production for transnational organizations?
  • How do you see the importance of the Supply Chain in the world due to the recent crisis (and still on) of Covid 19?
  • How do you see the relevance of the digital transformation of the Supply Chain for Costa Rica and Latin America?
  • Which skills do you consider the most important for a CEO to lead their organization and teams.?
  • Your final recommendation for professional to develop their careers?
  • Farewell

Quotes from the Episode:

About the Host:

The host, Xabier Basañez is a well-rounded Supply Chain expert, with end-to-end experience in different industries: FMCG, Logistics, 3PL, and Retail. He is a natural Processes synchronizer strengthening organizational operations. He loves to connect supply chain professionals to create spaces for discussion and analysis, focusing on LATAM & USA.

Alcott Global connects and upgrades the supply chain ecosystem by finding the right talent through executive search, developing talent through learning solutions, and meeting supply chain technology needs through a comprehensive crunch base marketplace.

The supply chain executive search has been our focus since the very beginning, offering recruitment services for top-tier supply chain roles at every level of the end-to-end supply chain: plan, source / procure, make, and deliver. Our consultants have years of experience in placing top talent, in North America, LATAM, Europe, the Middle East & Africa, and APAC, and besides speed, one of our biggest strengths is our network within the supply chain industry, and we capitalize on it to find the best solutions.

Through the years, we have grown as an organization and our offerings with it. One of our initiatives, the learning solutions- training and supply chain academy, is focused on transforming leadership- self-leadership, executive presence, influence capital, and business acumen. Through Supplify, we aim to match corporations with the top technology companies to solve their supply chain and logistics challenges with a focus on innovation and digital transformation.

We are in constant touch with the leaders in supply chain, inviting them to inspire the supply chain professionals in thought-provoking podcast episodes and events, and showcasing what is possible at the yearly Leaders in Supply Chain Awards.

Related Episodes:

#24: Developing your career to Top Management

#25: Changes in SC Model and Incorporation of Technology

#26: Digitalization of Business Processes at Flexport

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