Eric Herman

Supply Chain Advisory \ Due Diligence \ Operational Restructuring

Driving Fast-Track Profit and Revenue Growth through Effective Leadership, Strategic Change Management, Business Development, Staff Coaching and Mentoring, Complex Negotiations, and Infrastructure Development; ü Shaping and Supporting the Attainment of Corporate Goals, Driving Innovation, Mitigating Risks, and Maximizing ROI in the Oil & Gas, Petrochemical, Mining and Supply Chain & Logistics Industry; ü Penetrating Global Markets, Negotiating Strategic Alliances & JVs, Demonstrating Cultural Sensitivity; and ü Identifying, Accessing, and Forging Strong and Mutually Beneficial Relationships with Decision Makers throughout Asia, the Middle East, Europe, the USA, and Latin America.

Areas of Expertise:

  • Strategic Planning
  • Business Development
  • P&L Management
  • Cost Control
  • Business Analysis
  • Goal & KPI
  • Implementation
  • Project Management
  • Due Diligence
  • Risk Management
  • Thought Leadership
  • Policy & Risk
  • Mitigation
  • Mergers & Acquisitions (M&A)
  • Financial Reporting
  • Contract Negotiation
  • Change Management


Co-Founder & Managing Director Madera Bay Pte.Ltd (2017 – Present)

  • Supply Chain Advisory: Working with CBRE to directly advise their clients on master planning, go-to-market strategies, operational reviews and project management.
  • Interim Vice President of Supply Chain: Six-month assignment with Amman Mineral, the 2nd largest gold & copper mine in Indonesia. Revamped their import supply chain to reduce the overall logistics spend by 15% and shortened lead-times by as much as 45%. Set-up a strategy to properly capture and control inventory and reset minimum stock levels to align with current requirements. Provided a full solution to revamp the fuel distribution system to accommodate a 3x increase in volumes and updated the fuel management system to reduce losses, while increasing visibility across 650+ consumption points.
  • Due Diligence and Operational Structuring/Restructuring: Hired by top-tier private equity firms to provide expert advice and strategic management of existing operating companies or potential investments.

General Manager Puma Energy (2014– 2016)

Hired to lead a staff of 8 direct and 140+ indirect reports after the company acquired 100% of Indonesia’s Medco downstream business to penetrate the Indonesian market. With full P&L responsibility, oversaw revenues in excess of $215 million and managed $500 million in infrastructure projects, oversaw budget creation and control, human resources (HR), finance, marketing, sales, gov’t relations, legal, construction, and mergers and acquisitions (M&A).

Designed, built and commissioned companies first greenfield fuel terminal in Indonesia of 13,000kl storage capacity.

CEO, Contract Logistics & Business Development CWT Limited (2007–2014)

Hired for logistics expertise. Spearheaded a turnaround and led a team of 350+ employees. Charged with global P&L responsibility for Contract Logistics. Strategically realigned the organization from a local-business focus to a systematic, multinational focus, and penetrated two new business areas: petrochemical logistics and cold-chain logistics for the food industry. Oversaw vendor selection and procurement of packaging equipment worth $10+ million USD. Role entailed extensive coaching, mentoring, and public speaking. Reported to Group CEO.

Director, South East Asia Maersk Logistics (2005–2007)

Led a staff of 500+ in South East Asia and oversaw the logistics business unit that represented 70% of the company’s profits. Charged with improving productivity, efficiency, and customer service following a major reorganization. Supervised the outsourced logistics programs of 200+ multinational companies. Created a 5-year-business plan and company financials. Introduced standardized tools for measuring cost, productivity, and process efficiencies.

Regional General Manager, Central America, Mexico & Florida (2001–2005)

Promoted to lead regional group, including a staff of 75. Conducted due diligence and negotiated Panamanian acquisition that had proved difficult and succeeded—made a presentation to and secured Board approval.

Early Career Experience at Maersk Logistics (A.P. Moller)

  • Business Development Manager (1999–2001) Taipei, Taiwan
  • Assistant Manager of Projects Manager (1998–1999) San Antonio, Chile
  • Marketing & Sales Executive (1997–1998) Jakarta, Indonesia
  • Business Development Analyst (1995–1996) Atlanta, Georgia, USA


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Chief Executive Officer, Greensill​

Lex is the co-founder and CEO of Greensill, and a Senior Advisor and Crown Representative to Her Majesty’s Government on Supply Chain Finance. He was awarded the CBE for Services to the British Economy in Queen Elizabeth II’s 2017 Birthday Honours.

Lex previously established the global SCF business at Morgan Stanley, and led the EMEA SCF business at Citi.

Lex holds an MBA from Manchester Business School, and is a Solicitor of the Supreme Courts of England and Wales, and Queensland.