(Image Source: Parcel Monitor)
Whether you are just starting out your e-commerce business or looking to scale it up,the amount of factors to consider can be overwhelming. When there is so much to consider, it is easy to overlook one of the most important components of e-commerce — the logistics. E-commerce logistics, in the broadest sense, is a complex multi-step process that begins with moving inventory from the manufacturer and only ends when the parcel reaches the customer. With our world increasingly dominated by e-commerce, shoppers can easily switch from one brand to the next. As such, now more than ever, e-commerce logistics plays an important role in whether a customer decides to buy from your online store or a competitor’s.
According to our media partner Parcel Monitor, retailers can take their e-commerce logistics to the next level by implementing the following:
- Putting an emphasis on the post-purchase experience
- Adopt an omnichannel e-commerce strategy
- Offer free shipping to boost sales and customer retention
- Introduce a fuss-free returns policy to improve customer satisfaction
- Consider a direct-to-consumer approach for better customer relations
For more insights, check out the full article at Parcel Monitor now!
About Parcel Monitor
Parcel Monitor is the leading platform for e-commerce logistics insights. By leveraging on our data capabilities, Parcel Monitor creates an open space for the ecosystem to discover, collaborate and innovate.
Through data and the collective wisdom of the community, we believe we can inspire change in e-commerce logistics and deliver a better experience for consumers, merchants, and carriers.
