HR should act like MARKETEERS!
In today’s world where we get so much of our information online, from social media and channels, it is crucial for companies to have a strong online employer brand. And HR needs to act like Marketeers!!
Candidates look at your LinkedIn page. At your Glassdoor reviews. At your Youtube. etc
What is shocking – quite a few HR departments don’t understand this! Won’t name anybody, but big organizations don’t get this. Mind-boggling!
That being said, there are a few HR professionals that do get it. That do broadcast their companies and make sure the values are out there. And attract talent. And of course, those companies shine!