In Asia (and anywhere else in the world), it is ALL about RELATIONSHIPS.
The whole Chinese world revolves around “Guanxi”, personal connection. And yet, incredible (and frustrating!) how few sales people understand this!
A lot of my clients are bombarded by sales pitches online and offline. On Linkedin, there are so many people spamming their products and services around.
But the fundamental issue is that they go for volume. Not quality.
They go mass. Not depth.
Instead of trying to find some sort of personal connection. Something in common with the person to start the conversation.
They go directly for the “KILL”:
“This is my product … bla bla bla… would you want to meet?”
And then send it to hundreds of people
Damn! That approach is soooooooooo dead.
You are better off trying to approach 10 people. But really put thought into it.
Make sure you can really add value. And write a personal approach.
And then look long term. Build a relationship!
Sales will come!