E-commerce Strategy \ Operations Business Intelligence \ Data Analytics
Results-driven, Hands-on and entrepreneurial leader with 10+ years management experience, with 500+ million USD NMV sales and P&L ownership. Speaking 6 languages at negotiation level. Focused on General Management and functional departments in Operations, Sales, Logistics, Supply Chain, Product, Customer Service at large scale eCommerce, Logistics companies. Category Management, Sales increase 85% YoY, Seller acquisition +53% YoY, +50MM deliveries/year, managed 14 warehouses. Strong focus on recruiting and developing talent to build high-performing cross-functional teams (Led teams of 2k+ people; 3k+ peak
Areas of Expertise:
- Team Coach
- Operational Efficiency
- Cost containment
- Multi-level Projects
- P&L Management
- KAM; Revenue and Sales Increase; Business Development; Negotiation; Strategic Plans; Pricing; Sourcing; Problem Solving; Helicopter View
January 2018 – July 2018: Chief Operating Officer & Group EVP, Lazada Group (Philippines)
Responsible for the company’s day-to-day operating activities that support the achievement of the business strategic, commercial and financial goals. Oversees the marketplace commercial categories (directors, category managers, KAMs) and all their country platform and operational teams.
August 2017 – December 2017: Group Deputy Chief Customer Experience Officer & EVP SEA Operations, Lazada Group (Singapore)
Oversees the departments of E2E Order management, E2E Delivery experience (Collection points, Shipping options), Customer 360 and Customer Experience Projects. Through his teams, they support the country of their CXOs and CEOs in day-to-day operational tasks, providing focus on the strategy, leveraging data to improve the experience at Lazada by driving cross-functional initiatives and projects. Short and long term solutions with operations, product, marketplace teams.
April 2016 – July 2017: Chief Operations Officer, EVP, Lazada Group (Manila, Philippines)
Oversees Strategy and Planning, Operations BI, Customer Service, Seller Operations, PSC, Supply Chain, Customer Experience, Warehouse and Fulfillment centers, Transportation, Last Mile operations, Content production, Operations HR and Finance.
June 2015 – March 2016: Senior Vice President, Head of Logistics, Lazada Group (Ho Chi Minh, Vietnam)
Oversees Warehouse and Fulfillment centers, Transportation and Last Mile operations, Returns and Reverse logistics in Ho Chi Minh City and Hanoi.
June 2014 – May 2015: CEO & Founder, Consultants in Operations, Supply Chain, CS, eCommerce, Sales
They drove and developed strategies to improve companies’ competitive position and profitability: Process Improvement, Standardization, Cost Reduction, Lean Six-Sigma/Kaizen, Growth-Profitability, Sales network, Customer Service, Strategy/KPI’s design, Transportation.
May 2013 – February 2014: DEPUTY CEO Interim, United Energy Commodities (Geneva, Switzerland)
Petrochemical’s trading and distribution company specialized in Trading, finance, marketing, transportation and storage of polymers (PE, PPR, PPH). It holds a leading market position across CIS countries, especially Russia, Caucasus (Georgia, Armenia, Azerbaijan) & Kazakhstan among pipe producers. Offices: Geneva, Kiev, Odessa, Tbilisi.
2008 – 2012: COO Spain & Portugal, Group JL Pantoja (Seville) and MANAGING DIRECTOR (4/7 group companies)
Logistics services and solutions (i.e. Call Center, BPO) to blue-chip companies, predominantly Retail & FMCG sectors
June 2003 – Dec. 2004: PRODUCTION & LOGISTICS Engineer. Conservas Tallón. (La Coruña, Spain). Fish Canning Factory.
Oct. 2001 – April 2003: PROJECT ENGINEER. BIAS Institute. Bremen, Germany.
Development of Laser welding projects, Process improvement for Airbus, BMW, Bombardier, Volkswagen.