On-demand warehousing vs traditional warehousing with Karl Siebrecht

#36: Karl Siebrecht Co-Founder & CEO FLEXE Featured Image

Flexe offers on-demand warehousing through an AirBnB-like network. They currently have more than 1000 warehouses connected by a single software platform. Unlike traditional solutions, FLEXE makes warehousing available on-demand and uses software to streamline the entire process. They have raised more than 20 million dollars, have consistently tripled in size every year in the past 3 years, and were awarded 18th overall on Deloitte’s Technology Fast 500 companies.

Karl Siebrecht is the Co-Founder and CEO, and is a seasoned technology executive, with leadership experience in both startups and large, global corporations. Prior to co-founding FLEXE, Karl was CEO of AdReady, a Seattle-based advertising technology company. He is also a founding Board member of EnergySavvy, a SaaS-based solution for energy efficiency management. Previously, Karl was President of Atlas at aQuantive, before its $6B acquisition by Microsoft, and earlier in his career, he was a Manager at Bain & Company in Boston and a Diving Officer in the U.S. Navy.

Listen to the full discussion here:

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Some of the highlights from the podcast:

  • From a diving officer to the CEO of a technology company
  • What are some of the large scale clients that you work with? Walmart, WholeGreens, Casper.
  • On-demand warehousing vs traditional warehousing ANALOGY to cloud computing vs data centers
  • Accountability for the goods in the warehouse – is it on Flexe or the operators?
  • We work as an extension of the client’s operations team
  • How flexible is your model? What are the limits?
  • Move FAST and DON’T BREAK things!
  • Surround yourself with great people!

Show notes:

  • [01:34] From a diving officer to the CEO of a technology company. How did that happen?
  • [07:44] What are some of the large scale clients that you work with? And what is the model you work on?
  • [10:15] What is the distribution between on-demand warehousing and long term leases?
  • [17:08] Who is accountable for meeting the Service Level Agreements (SLAs) dwell time, loading windows, etc.? Who is liable for handling and the storage of the goods?
  • [21:08] How does Flexe audit the physical conditions of the warehouses?
  • [24:24] How truly flexible is your model? Are there minimum commitments to time/quantity, movements?
  • [29:10] What are your challenges in terms of growing and scaling your business?
  • [34:10] When are you coming to Asia?
  • [37:05] What is the most challenging part about finding and attracting the right talent?
  • [41:01] What is the best piece of advice that you have received throughout your professional journey?
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Lex-GreensillVirtualEvent-FeaturedImage

LEX GREENSILL​

Chief Executive Officer, Greensill​

Lex is the co-founder and CEO of Greensill, and a Senior Advisor and Crown Representative to Her Majesty’s Government on Supply Chain Finance. He was awarded the CBE for Services to the British Economy in Queen Elizabeth II’s 2017 Birthday Honours.

Lex previously established the global SCF business at Morgan Stanley, and led the EMEA SCF business at Citi.

Lex holds an MBA from Manchester Business School, and is a Solicitor of the Supreme Courts of England and Wales, and Queensland.