Is the direct-to-consumer trend a competitive threat to marketplaces? As it turns out, it is not. Our media partner, Parcel Monitor, released an exclusive report in collaboration with iPrice which found that marketplaces are becoming a crucial pillar to the direct-to-consumer (DTC) strategy of brands like Adidas, Nike, and Under Armour. With marketplaces growing stronger in countries like Indonesia and Singapore, many premium DTC brands have established partnerships with marketplaces in order to tap into a significantly larger market.
Here are the key highlights:
- As marketplaces in Southeast Asia see hundreds of millions of web visits annually, DTC retailers have begun partnering up with them to significantly expand their online presence.
- The number of official stores (verified retailers and sellers) on these platforms have increased, with big-name brands occupying a significant presence.
- Up to 20% of all products on marketplaces come from official stores, showing the increased presence of big retailers like Nike, Adidas, and Under Armour.
Read the full report at Parcel Monitor now!