Most companies DO NOT KNOW how to TELL THEIR STORIES!

Most companies DO NOT KNOW how to TELL THEIR STORIES! Featured Image

A top problem in employer branding today: Most Companies DO NOT KNOW how to TELL THEIR STORIES!

We do a lot of work in supply chain and logistics. The above applies too well. Apart from maybe 2-3 companies, I challenge anyone to find good examples of good storytelling.

And that sucks!

Because potential employees want that! Need that! Especially young people nowadays.

They don’t join companies anymore. They join stories. That connect to their values.

So if your company is not doing it. You are missing out. If your CEO is not doing it, your company is missing out. For he or she is the face of the company.

And I do believe most companies actually have a story.

In supply chain, it can be around helping international trade. Helping people get stuff from all over the world, etc Whatever is the unique one that matches also the company values.

There is hope – more and more from the e-commerce front. (Charles Brewer giving you full credit!)

But we should make this point lounder!

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LEX GREENSILL​

Chief Executive Officer, Greensill​

Lex is the co-founder and CEO of Greensill, and a Senior Advisor and Crown Representative to Her Majesty’s Government on Supply Chain Finance. He was awarded the CBE for Services to the British Economy in Queen Elizabeth II’s 2017 Birthday Honours.

Lex previously established the global SCF business at Morgan Stanley, and led the EMEA SCF business at Citi.

Lex holds an MBA from Manchester Business School, and is a Solicitor of the Supreme Courts of England and Wales, and Queensland.